COMM 372: Creating an Animated Pitch

Students sit in a tightly packed teaching space while learning about Adobe Express, which is displayed on a screen at the far end of the room

A screenshot of the digital characters that students were able to animate in Adobe Express

Bill Zimmerman brought his COMM 372: Digital Public Relations class to the new Shields Media Commons for two workshops on video editing. Split into two groups, Bill’s 40 students brought their own devices and learned video editing skills in Adobe Express. In addition to general video editing techniques, students learned about Express’s new animator tool, which animates a character using your voiceover. Students used these new skills to create product pitch videos.

Class Facts

Course Number: COMM 372
Instructor: Bill Zimmerman
Number of Students: 40
Service Area: Media Commons
Technology: Adobe Express, Generative AI