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Ken Henrie worked with his research partners to offer students immersive tours of market spaces around the world in his MKTG 330 course at Greater Allegheny. 13 students used pre-recorded traditional video to tour a Christmas market in the UK, pre-recorded 360º video and headsets to view three markets in Italy and live-streaming 360º video to walk around a market in Quebec, Canada while asking questions of the guide in real-time.

Class Facts

Course Number: MKTG 330
Instructor: Ken Henrie
Number of Students: 13
Service Area: IMEX Lab
Technology: 360º Video, YouTube Streaming, VR Headset